Zhng your babies!

Now you can really zhng your babies!

Singapore's very own self-styled sex guru, Dr Wei Siang Yu, also known as Dr Love, is at it again.

The man who launched Singapore's first sex-edutainment show on TV and runs a Love Boat for singles on the high seas has just launched an egg and perm "detox programme" for couples and singles, which he claims is a world first.

Called BabySmart, the programme employs a "multi-disciplinary approach" to enhance the egg and sperm quality of clients even before conception takes place.

To do this, Dr Wei has teamed up other doctors, nutritionists and a range of lifestyle companies including a gym, a mattress manufacturer and a milk formula company.

"The problem we have is much more important than just having a baby," said Dr Wei. "It is all about the whole conception process — it is also the ingredients of a baby."

He argues that the average lifestyle of most adults is not conducive to producing babies, citing studies which show that stress and diet can affect egg and sperm quality.

BabySmart is targeted at those aged between 28 and 40, especially couples who are making plans to have babies.

A customised programme is expected to cost a few thousand dollars.

Dr Wei is investing $2 million in a BabySmart medical centre located at Orchard Road, where 15 consultation rooms will house doctors, dieticians and an embryologist.

Also in the works are a range of BabySmart products such as beverages and cosmetics that are baby-friendly.

"Take a 33-year-old single woman for example. When they buy mineral water or makeup, they will buy a BabySmart one - if they are concerned about their egg quality," said Dr Wei.

And when BabySmart's all up and running, Dr Wei plans to set up a "clothing-optional fertility resort" in Thailand or Vietnam, where couples will get the most conducive environment and lifestyle for conception. - TODAY/il