Singapore's innovative naming exercise

Just when you thought we have learned our lesson the first time, the government tries again and had to run a contest to gather a unique name for the new budget terminal from a 15 year old. And the new name is........ Budget Terminal.

Wah leow. This name is really something I can never think of. Terminal Lite, Low Cost Terminal (LCT), Tiger Air Jetty, I still can come up with. Budget Terminal? Cheem...

Simply Budget Terminal

Singapore's first low-cost terminal named and ready for take-off in March

Tuesday • January 10, 2006

Tor Ching Li
chingli@newstoday.com.sg


SINGAPORE'S first budget terminal has been named — what else? — the Budget Terminal.

Transport Minister Yeo Cheow Tong presented the winner of the "Low Cost Terminal Naming Contest" — 15-year-old Jonathan Sng of St Andrew's Secondary
School — with a StarHub-sponsored cash prize of $2,000 and a 3G mobile
phone, during a site inspection of the completed airport yesterday.

While 44 of the 12,000 or so entries had suggested "Budget Terminal", it was
Jonathan's justification for the name — "short, easy to remember and
representative of what the terminal is" — that clinched him the award,
said the Civil Aviation Authority of Singapore (CAAS).

Other suggestions submitted during the three-month contest period included
"Funport", "Seabreeze Terminal", "Oasis Terminal" and "Orchid Air
Terminal".

Naming the no-frills airport was a no-brainer for Jonathan, who told Today he thought of it over a few minutes during recess.